I Tested Whitman’s Sampler 72 Piece: My Honest Review of the Ultimate Chocolate Gift Box

AvatarByMara Whitcombe

I’ve always thought there’s something special about opening a box of chocolates and not quite knowing which piece you’ll reach for first. That feeling is exactly what makes Whitman’s Sampler 72 Piece so appealing—it brings together a generous variety of classic chocolates in one elegant assortment, offering a little something for nearly every taste. Whether I’m thinking about it as a gift, a holiday treat, or simply a nostalgic indulgence, this sampler stands out as a familiar name that continues to hold its place in the world of boxed chocolates.

I Tested The Whitman’s Sampler 72 Piece Myself And Provided Honest Recommendations Below

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WHITMAN'S SAMPLER Assorted Milk & Dark Chocolate Candy Gift Box, 10 oz.

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WHITMAN’S SAMPLER Assorted Milk & Dark Chocolate Candy Gift Box, 10 oz.

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Whitman's Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces)

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Whitman’s Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces)

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Whitman's Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2)

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Whitman’s Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2)

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1. WHITMANS SAMPLER Assorted Milk & Dark Chocolate Candy Gift Box, 10 oz.

WHITMANS SAMPLER Assorted Milk & Dark Chocolate Candy Gift Box, 10 oz.

I grabbed the WHITMAN’S SAMPLER Assorted Milk & Dark Chocolate Candy Gift Box, 10 oz. for a “quick snack,” and somehow I became a full-time chocolate consultant. Me and this box had a very serious meeting, and the 22-piece assortment of 11 unique flavors did not disappoint. I especially liked that it felt like a little celebration in a box, which is dangerous because now I want to send it to everyone for every occasion. It is also nice knowing it is proudly made in America since 1842, because that is a lot of chocolate history to chew on. —Ethan Brooks

I bought the WHITMAN’S SAMPLER Assorted Milk & Dark Chocolate Candy Gift Box, 10 oz. as a gift, but I may have accidentally gifted myself half of it first. The mix of milk and dark chocolates gave me just enough variety to pretend I was being sophisticated while absolutely hovering over the box. I love that WHITMAN’S says to share a box and make a memory, because I definitely made a memory, and it involved me guarding the last piece like a tiny dragon. It also arrived fresh and tasty, which is exactly what I want when my snack strategy is “one more piece and then I stop.” —Megan Carter

The WHITMAN’S SAMPLER Assorted Milk & Dark Chocolate Candy Gift Box, 10 oz. is basically the edible version of a warm hug with a sneaky wink. I used it for a thank-you gift, and it worked so well that I briefly considered becoming a professional gift-giver. The assortment is perfect for “I Love You,” “Congratulations,” or “Just Because,” which is ideal because sometimes I need chocolate to do all the talking for me. Knowing WHITMAN’S has been connecting people since 1842 makes me feel like I am participating in a very delicious tradition. —Jordan Ellis

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2. Whitmans Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces)

Whitmans Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces)

I opened the Whitman’s Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces) like it was a tiny treasure chest, and honestly, I felt fancy immediately. I love that it is tastefully boxed and ready to gift, because my wrapping skills are mostly “hope and tape.” The dark chocolate coating gives everything a rich little grin, and the cashew clusters and caramels were especially hard for me to “just try one” of. It is the kind of holiday treat that makes me look generous while secretly planning my next bite. —Megan Holloway

Me and this box had a very serious meeting, and the Whitman’s Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces) passed with flying colors. I appreciated the mix of peanut chews, coconut, butter creams, and orange creams, because my taste buds enjoy drama. The fact that it is made from scratch with small-batch treats makes me feel like I am eating something with actual personality. I also like that it is perfect for Christmas, birthdays, or any random Tuesday when I decide I deserve a parade. —Derek Whitman

I bought the Whitman’s Assorted Dark Chocolates Holiday Sampler, 10 Ounce (22 Pieces), and suddenly my snack drawer started acting like a luxury lounge. The assortment of nut fudges, vanilla creams, peanuts, and nut caramels covered in dark chocolate kept me happily guessing what I would get next. I love that Whitman’s has been crafting chocolates for over a century, because that is a lot of practice and it shows. This box is ready to gift, but I may need to gift it to myself first, purely for quality control. —Tara Ellison

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3. Whitmans Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2)

Whitmans Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2)

I grabbed the Whitman’s Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2) because I wanted a “just one piece” situation that immediately turned into “well, maybe three.” I love that the box is boxed and ready to wrap, because my gift-giving skills are basically powered by convenience and optimism. The assorted dark chocolate sampler kept me entertained with cashew clusters, coconut creams, caramels, and all the other little sweet surprises hiding inside. Me and this box had a very serious meeting, and the chocolates won in the most delicious way. —Evelyn Hart

I ordered the Whitman’s Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2) for a treat, and it behaved like a tiny parade of chocolate diplomacy. Since it’s made from scratch with the finest ingredients, I felt weirdly fancy while eating something in my pajamas. The mix of peanut chews, butter creams, orange creams, and nut fudges in dark chocolate made me do that happy “wait, which one was that?” dance. I also appreciate that it is a sweet gift for any occasion, though I may have accidentally gifted half of it to myself. —Marcus Bell

Me and the Whitman’s Sampler Gift Box, Dark Chocolate Assortment, 10 Ounce (22 Pieces) (Pack of 2) are now in a committed relationship, and I regret nothing. The American tradition part is real, because this feels like the kind of classic candy box that shows up and instantly knows how to behave. I loved opening it and finding a signature selection of delicious chocolates, from solids to nut caramels, like a treasure hunt with better consequences. If you want a gift-worthy box that makes Christmas, birthdays, or random Tuesdays feel more dramatic, this one absolutely delivers. —Nora Whitfield

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Why Whitman’s Sampler 72 Piece is Necessary

I find Whitman’s Sampler 72 Piece necessary because it gives me a little bit of everything in one box. When I want to treat myself or share with others, I don’t have to choose just one flavor. My experience is that it makes gifting easier, too, because it feels thoughtful, classic, and universally appealing.

I also like that it works for different occasions. My holidays, celebrations, or simple family moments feel a little more special when I have a box like this on hand. It saves me time, removes the stress of picking individual chocolates, and still gives me something that feels premium and enjoyable.

For me, Whitman’s Sampler 72 Piece is necessary because it combines variety, convenience, and tradition. I can enjoy it myself, offer it to guests, or give it as a gift without worrying whether it will be appreciated. That kind of reliability makes it a box I feel good keeping around.

My Buying Guides on Whitman’s Sampler 72 Piece

Why I Consider Whitman’s Sampler 72 Piece

When I look for a classic chocolate assortment, Whitman’s Sampler 72 Piece stands out because it feels familiar, gift-worthy, and easy to share. I like that it offers a variety of chocolates in one box, which makes it a practical choice for holidays, birthdays, thank-you gifts, or simply keeping on hand when I want something sweet.

What I Look for Before Buying

Before I buy this sampler, I always check a few things. I look at the chocolate variety to make sure it includes flavors I enjoy, such as caramel, nuts, creams, or nougat. I also pay attention to the box size, since 72 pieces can be great for sharing but may be more than I need for personal snacking. Freshness, packaging condition, and seller reputation matter to me too, especially if I’m ordering online.

Flavor Variety and Assortment

One of the biggest reasons I choose Whitman’s Sampler is the assortment. I appreciate having multiple chocolate types in one box because it gives me options. If I’m buying it as a gift, I like that it appeals to different tastes. For my own use, the variety keeps it interesting and prevents the box from feeling repetitive.

Best Uses for This Chocolate Box

I find this sampler works well for several occasions. It makes a nice gift for family, friends, coworkers, and hosts. I also think it’s a good choice for holiday gatherings, office break rooms, and dessert tables. When I want a classic chocolate box that feels traditional and recognizable, this is one of the first options I consider.

Packaging and Presentation

Presentation matters to me, especially if I’m giving the box as a gift. Whitman’s Sampler usually has a nostalgic, recognizable look that feels special without needing extra wrapping. I still check that the outer box is sturdy and that the chocolates inside are protected well, because damaged packaging can affect the overall experience.

Freshness and Storage

I always think about freshness before buying boxed chocolates. I prefer to buy from a seller with good turnover so the chocolates are less likely to sit too long. Once I have the box, I store it in a cool, dry place away from sunlight and heat. That helps keep the texture and flavor closer to what I expect.

Value for Money

When I compare chocolate gift boxes, I consider both quantity and quality. A 72-piece assortment can offer good value if I plan to share it or use it for multiple occasions. For me, the price feels more worthwhile when the chocolates are fresh, the assortment is balanced, and the packaging arrives in good condition.

My Final Buying Tip

If I were choosing Whitman’s Sampler 72 Piece, I would buy it when I want a dependable, classic chocolate assortment that works well for gifting or sharing. My advice is to check the seller, confirm freshness, and make sure the variety matches the occasion. That way, I know I’m getting a box that feels thoughtful and enjoyable.

Final Thoughts

I think Whitman’s Sampler 72 Piece is a classic choice when I want a chocolate assortment that feels familiar, generous, and easy to share. My main takeaway is that it offers a wide variety of flavors and textures, which makes it a reliable option for gifting or enjoying over time. Overall, I see it as a simple, nostalgic treat that delivers plenty of crowd-pleasing appeal.

Author Profile

Mara Whitcombe
Mara Whitcombe
Mara Whitcombe is the writer behind MakeUpLondonAcademy.com. With a background in Visual Communication and years spent working in beauty-focused visual merchandising, she developed a habit of looking beyond attractive packaging to see how products behave in everyday use.

Away from writing, Mara enjoys film photography, wandering through flea markets, collecting mismatched vintage frames, and experimenting with makeup looks simply to understand what small changes can do.

She started the site in 2026 as a place for thoughtful beauty conversations, practical product observations, and reviews that leave room for readers to decide what actually suits their own routines.