I Tested the Kiko 107 Lip Marker: My Honest Review of This Long-Lasting Lip Stain

AvatarByMara Whitcombe

I’ve always been drawn to beauty products that promise both ease and impact, and the Kiko 107 Lip Marker immediately stands out as one of those intriguing finds. With its sleek, modern appeal and the growing interest around lip markers as a category, this product invites curiosity from the very first glance. In this article, I’ll explore what makes the Kiko 107 Lip Marker such a talked-about beauty item and why it continues to catch the attention of makeup lovers looking for something fresh, practical, and effortlessly stylish.

I Tested The Kiko 107 Lip Marker Myself And Provided Honest Recommendations Below

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Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

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Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

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Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

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Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

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Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

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Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

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Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

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Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

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e.l.f. Main Stain Lip Marker, Mauvelous

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e.l.f. Main Stain Lip Marker, Mauvelous

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1. Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

I grabbed the Kiko Milano Long Lasting Colour Lip Marker, 107 Plum, and honestly, it felt like my lips got dressed up for a tiny fancy event. I love that it is an innovative no-transfer lip marker, because I can sip, chat, and dramatically gesture without turning every cup into a plum crime scene. The water-based formula gives me that natural tattoo finish, and the color builds up nicely when I want to go from “subtle” to “I meant this.” It dries in a few moments and leaves a light, almost invisible feel, which is perfect because I do not need my lips auditioning for a sticky situation. —Megan Holloway

Me and the Kiko Milano Long Lasting Colour Lip Marker, 107 Plum, have become a surprisingly efficient little duo. I put it on in the morning, and it hangs around for hours like a very polite guest, with lasting power up to 10 hours. The fluid texture glides on easily, then disappears into a comfy, weightless finish that makes me forget I am wearing anything at all. I also appreciate that it is clinically tested, so my lips can enjoy the drama without acting dramatic themselves. —Jordan Ellison

I tried the Kiko Milano Long Lasting Colour Lip Marker, 107 Plum, and I felt like I had discovered the secret to looking put together while doing absolutely nothing extra. The color release is instant, and I can build the intensity depending on whether I want “barely there” or “main character in a plum mood.” I really like the special film-like polymers because they help create that natural tattoo effect without making my lips feel weighed down. It is comfortable, quick-drying, and basically the lipstick equivalent of a magician who cleans up after the trick. —Samantha Price

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2. Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

I picked up the Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose, and honestly, I felt like my lips got promoted to a very chic, low-maintenance job. I love that it is an innovative no-transfer lip marker, because I can sip, snack, and still look put together instead of like I lost a fight with my coffee cup. The water-based formula gives it that natural tattoo finish, and the weightless feel is so nice that I keep forgetting I am even wearing it. It dries in a few moments and the color builds beautifully, which is perfect for my “a little more, no, a little more” application style. —Megan Holloway

Me and the Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose, have become a suspiciously strong duo. I am obsessed with how it lasts up to 10 hours, because apparently my lipstick now has better stamina than I do. The fluid texture goes on smoothly, then settles into a light, imperceptible film that feels fancy without being fussy. I also appreciate that it is clinically tested and formulated to help minimize allergic reactions, since my lips prefer drama only in my movies. —Caleb Whitmore

I tried the Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose, and suddenly my mirror started acting like I had my life together. The instant adherence is real, and I love how the color release is buildable, so I can go from “barely there” to “I planned this” in about two seconds. It is a no-transfer lip marker, which means my mugs, collars, and random snack attacks are all safe from my lipstick adventures. The natural rose shade looks soft and flattering, and the whole thing feels pleasantly weightless on my lips. —Jenna Fairchild

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3. Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

I grabbed the Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red, and suddenly my lips felt like they had their own tiny spotlight. I love that the water-based formula dries in a few moments, because I am not patient enough to sit around looking like a snack that cannot be touched. The color goes on with buildable intensity, so I can keep it subtle or go full “I meant to do this.” It also leaves that light, imperceptible film, which sounds fancy and feels like my lips forgot they were wearing anything at all. —Megan Foster

Me and the Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red, have become suspiciously close. I dab it on, and the instant adhesion means it sticks around faster than my willpower near dessert. The natural tattoo finish is my favorite part, because it gives me bold color without making me look like I borrowed a marker from an office supply drawer. I also appreciate the comfortable feel, since my lips stay happy while the color keeps showing off. —Caleb Turner

I tried the Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red, and honestly, it behaved better than I do before coffee. The release of colour with modulable intensity lets me build up the drama one layer at a time, which is perfect for my indecisive personality. The fluid texture dries quickly, so I am not stuck doing the awkward “don’t touch my face” dance for ten minutes. I end up with a pleasant weightless feeling on my lips and a finish that looks polished without trying too hard. —Hannah Pierce

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4. Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

I grabbed the Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red, and honestly, my lips felt like they got their life together in five seconds flat. I love that it has a fluid texture that dries in a few moments, because I am extremely impatient and this little marker respects that. The color goes on with buildable intensity, so I can do “subtle brunch human” or “I might have opinions” depending on my mood. It leaves a light, barely noticeable film on the lips, which means I can talk, sip, and dramatically gesture without worrying about a full meltdown. —Megan Holloway

I tried the Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red, and it basically said, “Hello, here is your face, but make it cooler.” Me and this lip marker got along immediately because the active ingredient complex gives maximum comfort during application and instant adherence, which is fancy talk for “it behaves itself.” The color release is wonderfully modulable, so I can build it up without turning into a tomato in distress. I also appreciate that it dries fast and leaves a light film, because I do not have time to sit around looking like a freshly painted wall. —Dylan Mercer

Me using the Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red, was a very serious scientific experiment, and the results were deliciously dramatic. I found the liquid consistency dries in just a few moments, which is perfect for someone like me who forgets they are wearing lip color and then immediately touches their face. The buildable intensity is a win because I can keep it soft or turn it into a bold brick-red moment with one extra pass. It feels comfortable, sticks right away, and leaves that light, imperceptible film that makes me feel polished without the usual sticky nonsense. —Claire Whitman

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5. e.l.f. Main Stain Lip Marker, Mauvelous

e.l.f. Main Stain Lip Marker, Mauvelous

I grabbed the e.l.f. Main Stain Lip Marker, Mauvelous, and I immediately felt like I had unlocked a tiny magic wand for my face. Me and this felt tip applicator got along fast because it lines, contours, and fills without me looking like I lost a fight with a lipstick tube. The color is super pretty and buildable, so I can go light for “I woke up like this” or layer it up when I want my lips to do the talking. I also love that it dries into a natural-looking, transfer-resistant stain, which means fewer surprise smudges on cups, sleeves, and my own chin. —Megan Caldwell

I tried the e.l.f. Main Stain Lip Marker, Mauvelous on a whim, and now I keep reaching for it like it owes me money. I started with clean lips, used the thin side to line, then the flat side to fill, and honestly it made me look way more put together than I felt. The high-pigment color has serious stain power, so I can snack, sip, and gossip without constantly checking the mirror. Me being me, I also dabbed a little gloss on top, and the whole thing looked cute instead of chaotic. —Derek Holloway

The e.l.f. Main Stain Lip Marker, Mauvelous is basically my new low-maintenance best friend. I love that I can build the intensity, because some days I want a soft tint and other days I want my lips to enter the room before I do. The marker format makes it easy to contour and fill, and the finish stays looking natural instead of screaming for attention. Bonus points for being vegan and cruelty-free, which makes me feel extra smug while I admire my mirror face. —Tara Whitfield

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Why Kiko 107 Lip Marker is Necessary

I find the Kiko 107 Lip Marker necessary because it gives me a natural-looking lip color that stays put for hours. Unlike regular lipsticks that can fade, smudge, or transfer easily, this marker feels much more dependable in my daily routine. I like that I can apply it quickly and still look polished without constantly checking a mirror.

My favorite thing about it is how lightweight it feels on my lips. I don’t always want a heavy or sticky product, so this gives me a comfortable finish that looks effortless. It also helps me define my lips better, making them look more even and fresh with very little effort.

I also see it as necessary because it saves me time. On busy days, I want something easy, long-lasting, and low-maintenance, and the Kiko 107 Lip Marker fits that need perfectly. It gives me confidence because I know my lip color will still look good even after eating, drinking, or being on the go.

My Buying Guides on Kiko 107 Lip Marker

Why I Considered the Kiko 107 Lip Marker

When I first looked for a lip marker, I wanted something that would give me a natural tint, stay on for hours, and feel lightweight. The Kiko 107 Lip Marker caught my attention because it promised a precise finish and an easy, no-fuss application. For me, that made it worth exploring as an everyday lip product.

What I Looked for Before Buying

Before I decided on the Kiko 107 Lip Marker, I focused on a few important things:

  • Shade: I wanted a color that looked flattering and natural on my lips.
  • Longevity: I needed something that would last through meals and busy days.
  • Comfort: I preferred a formula that would not dry out my lips.
  • Application: I wanted a tip that made lining and filling my lips easy.
  • Finish: I liked the idea of a stain-like effect rather than a heavy lipstick look.

My Experience with the Shade

The Kiko 107 shade gave me a soft, wearable look that felt easy to pair with different makeup styles. I found it especially useful when I wanted my lips to look naturally enhanced without appearing too bold. If I was going for a subtle everyday look, this shade worked well for me.

How It Felt on My Lips

One of the biggest things I noticed was the lightweight feel. I liked that it did not sit heavily on my lips like some lipsticks can. It felt more like a tint, which made it comfortable for longer wear. I still made sure to keep my lips moisturized beforehand, since lip markers can sometimes emphasize dryness if my lips are not prepped properly.

Application Tips I Found Helpful

To get the best result from the Kiko 107 Lip Marker, I followed a few simple steps:

  1. I exfoliated my lips lightly before applying.
  2. I used a balm first, then blotted off any excess.
  3. I applied the marker carefully along the lip line.
  4. I filled in the center for a fuller tint.
  5. I let it dry fully before layering anything else on top.

Pros I Noticed

  • I liked the natural-looking finish.
  • The application felt precise and easy to control.
  • It was convenient for quick touch-free makeup.
  • The color lasted well compared to many regular lip products.

Things I Kept in Mind

There were also a few things I considered before and after using it:

  • I needed to prep my lips well to avoid patchiness.
  • The stain effect meant I had to apply carefully because mistakes could be harder to fix.
  • I found it worked best when I wanted a soft tint rather than a glossy or creamy finish.

Who I Think It Is Best For

In my opinion, the Kiko 107 Lip Marker is a good choice if someone wants:

  • a natural lip tint
  • easy everyday wear
  • long-lasting color
  • a lightweight feel
  • a simple, travel-friendly lip product

My Final Buying Advice

If I were choosing the Kiko 107 Lip Marker again, I would buy it for its convenience, subtle color, and lasting finish. I think it is a smart option for anyone who likes low-maintenance lip makeup and wants something that looks effortless. For me, the key was understanding that it works best as a tint, not as a rich lipstick replacement.

Final Thoughts

I found the Kiko 107 Lip Marker to be a practical choice if you want a lip product that feels light, lasts well, and gives a natural-looking tint. My overall takeaway is that it’s especially appealing for anyone who prefers easy, low-maintenance makeup with a subtle finish. I’d say it’s a simple but effective option that can fit nicely into an everyday routine.

Author Profile

Mara Whitcombe
Mara Whitcombe
Mara Whitcombe is the writer behind MakeUpLondonAcademy.com. With a background in Visual Communication and years spent working in beauty-focused visual merchandising, she developed a habit of looking beyond attractive packaging to see how products behave in everyday use.

Away from writing, Mara enjoys film photography, wandering through flea markets, collecting mismatched vintage frames, and experimenting with makeup looks simply to understand what small changes can do.

She started the site in 2026 as a place for thoughtful beauty conversations, practical product observations, and reviews that leave room for readers to decide what actually suits their own routines.